Craghoppers Lands Bear Grylls

Man vs. Wild star and former member of Great Britain’s elite Special Air Service has teamed up with outdoors clothing manufacturer Craghoppers to produce a line of Bear Grylls outerwear.

Some people think the new Bear line is pretty cool, but others aren’t sure it’s a good thing. I’ll let you be the judge.

I wonder if Adayak can land Les Stroud? Or maybe this dude?